ISLAMABAD:(APS)Dec,6,2016-Syed Athar Rizvi President All Pakistan Radio Broadcaster Association speaking to Associated Press Service that Today Radio journalism is the most efficient tool in Pakistan.
He said that the radio is the largest medium for access to peoples.
However, he added that among the three means, we are concerned with here, radio is the oldest mean, still it caters to a large number of people in our country, specifically the rural areas of less developed provinces like Khyber Pakhtun Khwa and Baluchistan.
He said that the radio listener-ship is the highest in Sindh’s rural areas, followed by KPK and Baluchistan. While its lowest in Punjab. He said that according to a our survey report such results are due to the availability and non availability of other modern communication devices in the provinces. The percentage of adult radio listener-ship in the urban areas of the provinces while the other concerns with rural areas.